Innoeco Cosmetics - a division of Innoeco Lab Solutions
Our Story
Why We Started: Innoeco Cosmetics began with a quiet frustration. As academic pharmacists, we spent years studying the incredible advancements in global science. We saw papers published on breakthrough ingredients and new ways to heal the skin—research that was brilliant, safe, and revolutionary. But we noticed a heartbreaking pattern: this research stayed trapped in textbooks and laboratories.
The commercial beauty industry was busy selling trends and surface-level fixes. At the same time, the true power of pharmaceutical science—the kind that can truly transform skin health—was being left behind. We started Innoeco because we couldn't bear to see that potential go to waste. We wanted to make the "impossible" science a part of your daily reality.
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Why We Exist: We exist to solve a specific problem: The Delivery Gap.
You can put the most expensive, powerful ingredient in a bottle, but if it sits on top of your skin, it does nothing. If it penetrates too harshly, it causes damage. True skincare isn't just about the ingredient; it’s about the journey that ingredient takes.
We exist to be the architects of that journey. We utilise advanced drug delivery systems—a concept usually reserved for serious medicinal applications—to ensure that our skincare speaks the language of your biology. We engineer our formulas to recognize your skin, penetrate the barrier safely, and deliver nourishment exactly where your cells need it most. We don't force your skin to change; we give it the intelligent tools it needs to repair itself.
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Why Innoeco Cosmetics: Because we believe the future belongs here.
For generations, Africa has been treated as a source of raw materials, while the "high science" was imported from abroad. We are rewriting that story. We believe that African innovation is a sovereign capability. We believe we possess the talent, mind, and heart to be at the forefront of scientific excellence.
Innoeco is our stand for African potential. We are keeping our research, our intellectual property, and our breakthroughs on our own soil. When you use our products, you're not just applying a moisturizer; you are participating in a movement that says African science is world-class, effective, and here to stay.
Letters from our Founders
To our Community,
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When I took the Pharmacist’s Oath at the start of my career, I made a vow to serve humanity with the highest standards of conduct and care. That oath didn't come with an expiration date, and it didn't stay within the walls of a pharmacy. It followed me here, to the founding of Innoeco Lab Solutions.
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For years, I watched the skincare and pharmaceutical industries operate on a model of "more is better"—mass production, long shelf lives, and formulations designed for logistics rather than biology. I realized that if we wanted to truly honor the science of skin health, we had to dismantle the old way of doing things.
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We built Innoeco not just to make products, but to engineer solutions. By replacing giant, impersonal factories with our precise, agile micro-factories right here in Durban, we stripped away the noise. We removed the need for heavy preservatives required for long shipping routes and replaced them with fresh, active potency.
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But Innoeco is more than just algorithms and automation. At its heart, this company is a love letter to the potential of African science. It is our way of saying that world-class innovation belongs here, and that "kindness" and "science" are not opposites—they are partners.
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When you hold an Innoeco product, know that it was crafted under the watchful eye of a pharmacist who still believes that your well-being is the only metric that matters.
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With gratitude,
Mendhi Dasram Co-founder & CEO, Innoeco Lab Solutions
From the Desk of Pavesan Naidoo
To our Partners and Community,
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We are living through a shift in how the world defines "quality."
​We founded this company in Durban with a mission to build sovereign scientific capabilities within the African landscape. We didn’t want to just import solutions; we wanted to create them. Our proprietary micro-factory technology allows us to pivot from the "make-to-stock" model to a "make-to-order" reality. This is Industry 4.0 in action: digital precision, reduced waste, and unmatched potency.
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But technology without values is empty. Our values—Integrity, Respect, Innovation, and Kindness—are the code that runs our company. Whether we are solving complex laboratory challenges or crafting a barrier-repair moisturizer, the goal remains the same: to apply the truth of science to improve lives.​
The future of manufacturing is here. Thank you for being part of it.
- Pavesan Naidoo Co-founder & COO, Innoeco Lab Solutions
"May the love for my art actuate me at all times"
The Pharmacist's Oath
As a pharmacist, I vow to serve humanity and to support my profession’s ideals and commitments.
I shall be guided in all dimensions of my life by the highest standards of human conduct.
I shall apply the full measure of my knowledge and abilities to supporting the health and well-being of all those I serve.
I shall always place the needs of all those I serve above my personal interests and considerations.
I shall treat all those I serve equally, fairly and with respect, regardless of gender, race, ethnicity, religion, culture or political beliefs.
I shall protect the confidentiality of personal and health information entrusted to me.
I shall maintain my professional knowledge and competence throughout my career.
I shall support the advancement of knowledge and standards of practice in pharmacy.
I shall nurture the preparation of future members of my profession.
I shall use all opportunities to develop collaborative practice with all healthcare professionals in my environment.
In taking this solemn oath / making this promise, I honour those who have supported my development as a pharmacist and commit myself never to act in a manner that is contrary to these vows.
Signed: Mendhi Henna Dasram
B.Pharm (Rhodes University)
Signed: Pavesan Naidoo