Many cleansers simply clean; Innoeco Pure protects.
We believe true cleansing means respecting your skin's delicate barrier.
Imagine your skin's barrier as a protective shield. Our unique blend of gentle surfactants creates a soft lather that effectively lifts impurities without compromising this shield.
Simultaneously, Ceramides replenish the skin's natural 'mortar,' while Panthenol calms and hydrates, leaving your skin perfectly clean, comfortable, and protected.
- Innoeco Pure Gentle Cleanser is an effective synthetic soap designed to remove impurities—dirt, pollutants, bacteria, and excess oil—while preserving and supporting your skin's vital barrier function.
The result? A perfectly clean face that feels hydrated, soothed, and genuinely healthy.
Key Benefits
01
Preserves the Skin's Natural Barrier
– A gentle cleanser effectively removes impurities and makeup without stripping away your skin's essential natural oils. This helps maintain the integrity of your skin's protective barrier, which is crucial for retaining moisture and defending against environmental irritants
02
Minimizes Irritation and Redness
– Unlike traditional cleansers that can contain strong sulfates or aggressive exfoliants, gentle formulas are designed to cleanse without causing dryness, tightness, redness, or discomfort. This makes them ideal for all skin types, especially sensitive or compromised skin
03
​Prevents Over-Drying and Compensatory Oil Production
– By not stripping the skin, a gentle cleanser prevents the common cycle where harsh cleansing leads to excessive dryness, prompting the skin to produce more oil to compensate. This helps maintain a healthy balance and reduces potential breakouts
04
Optimizes Absorption of Subsequent Products
– A clean, balanced, and non-irritated skin surface provides the ideal foundation for the rest of your skincare routine. When your barrier is intact and your skin isn't parched, serums and moisturizers can penetrate more effectively, allowing their active ingredients to work their best
How to Use
​
1. Prepare Your Skin: Begin by splashing your face with tepid (lukewarm) water. This helps to loosen impurities and prepare your skin for a gentle cleanse.
​
2. Dispense and Emulsify: Squeeze a coin-sized amount of your Pure Gentle Cleanser into your damp palms. Gently rub your hands together to create a light, creamy lather. This emulsifies the cleanser, ensuring even distribution and optimal cleansing without harsh friction.
​
3. Gentle Massage: Apply the cleanser to your entire visage using soft, upward, circular motions. Pay special attention to areas prone to congestion or makeup, like your T-zone. Avoid vigorous scrubbing, as a gentle cleanser works by dissolving impurities rather than relying on harsh abrasion. Take about 30-60 seconds to ensure a thorough yet delicate cleanse.
​
4. Rinse Thoroughly: Rinse your face completely with tepid water, ensuring all traces of the cleanser are removed. Finish by splashing with cooler water to help refresh the skin.
​
5. Pat Dry (Never Rub!): Gently pat your skin dry with a soft, clean towel. Avoid rubbing, as this can cause unnecessary friction and irritation, especially for sensitive skin.
​
6. Continue Your Routine: Your skin is now a clean, balanced canvas, perfectly prepped for the next steps in your skincare ritual. Immediately follow with your chosen Innoeco serum (such as Innoeco Pure Hyaluronic Acid Serum for hydration or Innoeco Pure Allantoin Serum for soothing), and then seal in all the benefits with your Innoeco Pure Moisturizer.
FAQs
Q: How critical is the pH of a gentle cleanser for maintaining the skin's barrier function?
A: The pH of a cleanser is extremely critical. The skin's natural surface (acid mantle) is slightly acidic, typically around pH 4.5-5.5( the range we use). A truly gentle cleanser will be formulated to have a similar pH, or be mildly acidic. Using cleansers with a high (alkaline) pH can disrupt the acid mantle, compromise the skin barrier, increase water loss, and make the skin more susceptible to irritation and breakouts.
Q: What types of cleansing agents (surfactants) make a cleanser "gentle" versus harsh or stripping?
A: Gentle cleansers typically utilize mild, non-ionic, or amphoteric surfactants, or a blend of mild anionic surfactants. Examples include Coco-Glucoside, Decyl Glucoside, Sodium Cocoyl Isethionate, or Sodium Lauroyl Methyl Isethionate. Harsh cleansers often contain strong anionic surfactants like Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES) in high concentrations, which can denature skin proteins and strip natural lipids, leading to dryness and irritation.
Q: Can a gentle cleanser effectively remove all traces of makeup, especially stubborn waterproof formulas and high-SPF sunscreens, or is double cleansing necessary?
A: While a well-formulated gentle cleanser can remove light makeup and daily grime, for heavy makeup, waterproof products, or high-SPF mineral sunscreens, a single cleanse with a gentle cleanser might not be sufficient. In these cases, double cleansing is often recommended: starting with an oil-based cleanser, balm, or micellar water to dissolve makeup and SPF, followed by a gentle water-based cleanser to remove residues and cleanse the skin thoroughly.
Q: Is a gentle cleanser beneficial for specific sensitized skin conditions like rosacea, eczema-prone skin, or post-procedure skin?
A: Absolutely. Gentle cleansers are foundational for managing sensitized skin conditions. Their non-stripping, non-irritating formulations help to protect the compromised skin barrier often found in rosacea, eczema, or post-procedure skin. They minimize inflammation and dryness, preventing further flare-ups and supporting the skin's natural healing and recovery processes, making them essential for sensitive or reactive complexions.
Q: What should my skin feel like after using a truly gentle cleanser, and why is a "squeaky clean" feeling undesirable?
A: After using a truly gentle cleanser, your skin should feel clean, soft, hydrated, and comfortable, never tight, dry, or "squeaky clean." A "squeaky clean" feeling indicates that the cleanser has stripped your skin of its natural, healthy lipids, disrupting your skin's protective barrier. This can lead to increased dryness, irritation, and over time, may even trigger your skin to produce more oil to compensate.
Q: Does a gentle cleanser support the skin's microbiome, or is any form of cleansing disruptive to beneficial skin flora?
A: While any cleansing will remove some surface bacteria, a gentle cleanser aims to be minimally disruptive to the skin's delicate microbiome balance. Unlike harsh cleansers that can shift the skin's pH and strip the environment beneficial for commensal bacteria, gentle, pH-balanced formulas with mild surfactants are designed to preserve the skin's natural ecosystem, allowing beneficial flora to thrive and contributing to overall skin health and resilience.