Consumer Sensory Focus Group Trials
Blinded Multi-Participant Consumer Sensory Panel & Quantitative Evaluation
A structured, blinded trial executed across consumer panel participants evaluating qualitative sensory rub-out parameters, absorption speed, hydration feel, fragrance perception, and overall skin satisfaction. Validates market receptivity and prevents costly post-launch commercial rejections.
• Comprehensive Sensory Evaluation Audit Report (n = 25 - 50)
• Statistical Radar Charts (Spreadability, Tack, Absorption, Aroma)
• Consumer Verbatims & Qualitative Transcript Synthesis
• Sensory Optimization & Commercial Launch Recommendations
R 44,000 Project Dependent
Direct-to-consumer cosmetic brands, retail beauty brands de-risking retail launch.
Eliminates consumer market rejection; provides statistical data for marketing claims (e.g., '94% agreed formula absorbed rapidly').