Comprehensive Market Analysis
Demographic Profiling, Retail Price Benchmarking & Retail Channel Strategy
A quantitative and qualitative market intelligence study establishing precise price-point thresholds, retail channel alignment, competitive brand positioning, and consumer willingness-to-pay. Formats findings specifically for retail listings and retail buyer presentations.
• Retail Listing Readiness Report
• Competitive Positioning Grids & Shelf Pricing Models
• Retailer Channel Margin Waterfalls (Clicks, Dis-Chem, Woolworths)
• Category Growth Forecasts & Target Demographic Personas
R 36,000 Project Dependent
Brands preparing for mass or pharmacy retail expansion (Clicks, Dis-Chem, Woolworths, Sephora).
Prevents misaligned retail positioning; delivers data required for buyer pitch decks (e.g., Clicks, Dis-Chem, Woolworths).